Pizzeria Locale has four locations: their full-service flagship in Boulder and three fast-casual locations in Denver, Kansas City, and Cincinnati. Owners Jesse Brenneman and Ian Hunt have found they can show love to their clients and accounts all over the world via their main brand, but focus on driving local engagement for their Salem distillery and tasting room via the sub-brand. Creating the sub-brand solved this problem. We’ve been working hard on new #cocktails ! New menu launches tonight! #drinklocal #drinkdeaconĪ post shared by Speakeasy Lab at Deacon Giles on at 6:51am PSTĭeacon Giles fans who live a hundred miles from Salem probably won’t find posts about local events compelling, and residents of the neighborhood won’t find a meaningful connection with a post about an account two states over. It’s cute, topical, funny as hell, and meshes perfectly with the vibe of their original brand. Howling wolf express marblehead menu plus#Trina's Starlite Lounge has an Instagram account for their two locations, Cambridge and Amesbury, plus a fun sub-brand account called which features daily, irreverent messages created with magnetic letters on a refrigerator. This new sub-brand gives Ledger fans who are interested in cocktail culture a place to engage with content they enjoy it also draws cocktail “nerds” from all over who appreciate daily posts. The parent brand’s account, continues to feature cocktails and bar staff occasionally, but the new account’s focus is solely on the bar’s creations. In November, Owner and Chef Matt O’Neil, and his team realized they could create a separate account to specifically highlight their excellent cocktail program, and was born. Ledger Restaurant in Salem, Massachusetts operates an Instagram account, with a strong following of people interested in food and drink. Let’s explore a few examples of real restaurants who have created successful sub-brands stemming from their restaurant's parent brand.
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